COUP takes you down the yellow (cheddar) brick road of a national obsession in April, as we give you our “would you like some cheese with that stereotype?” issue

Created: 05 April 2012  [Advertising | Media | Public Relations] Full Version Wrapping people in stereotypes is as common to our collective South African mindset as Braai Day,  vuvuzelas or Malema (woodwork) jokes. Heck, those are stereotypes themselves. With hipsters, jocks, emos, ladies-who-lunch, fat-cats, hippies, gangsters, old school, new school, punks, goths, conservatives, commies, Capetonians, people-from-PE and so many more popu

Things take a shocking turn at COUP in March as our tabloid issue visits the media industry’s seedy side!

Created: 02 March 2012  [Public Relations | Advertising | Media] Full Version We’ve got the hustlers, the trashy stuff and a whole lot of exclamation marks to keep you entertained this month.  As much as we hate to admit it, many of us – most of us, probably – possess an inexplicable and overwhelming attraction to the dark side. By day we try to live our lives as people of substance and intelligence, but by night

COUP has things to moan about, so listen up! COUP’s February issue is the cynical rant issue

Created: 01 February 2012  [Media | Public Relations | Advertising] Full Version Everyone loves a good rant, but never in history has it been easier to find a platform for one than right now. The world has changed drastically – centuries ago the public had no voice and the elite ruled their lives, but in 2012 if we are angry about something we can simply go on Twitter and say what we want to say (adding a few exclamation marks, symbols, and the odd &l

COUP has an eye for brilliant advertising, just look at its Behind the Ad feature

Created: 11 January 2012  [Advertising | Media | Public Relations] Full Version Taking a look back at all the adverts that have been featured in COUP’s Behind the Ad feature since its inception, it’s clear that editor Marie Straub and the team have a knack for spotting a good ad. The majority of the adverts covered have received Loerie Awards, Pendoring Awards, and some of the brands mentioned also received top honours at the Sunday Times Top Brands Awards. Str

COUP has love for you if you were born in the Eighties. We kick off 2012 with our Back to the Future issue

Created: 09 January 2012  [Advertising | Media | Public Relations] Full Version Everyone seems to be quite obsessed with the Eighties. Shoulderpads are back, so are leg warmers, and we hear rumours that scrunchies might find their way back too. (Please, no!) In the spirit of this, we bring you the Back to the Future issue. Unfortunately there is no actual DeLorean in our pages and Michael J Fox didn’t give us an interview, but we did t