Press Releases

Newsclip creates climate change awareness with a giant CO2 ball

Passersby may find themselves doing a double take as they drive past Newsclip’s head office in Roodepoort, which now houses a giant ‘CO² ball’. The ball, a massive inflated balloon measuring 5.2 meters high, was created to represent half a tonne of carbon dioxide - a full tonne, standing 3 stories tall was simply too big to put anywhere! Half a tonne at nearly 2 stories tall is still an impressive sight that puts into perspective the 92 tonnes of carbon dioxide the company is offsetting through its solar farm every year.

The balloon will be a permanent fixture at the premises, where it will be used to educate visitors to the solar farm about climate change and the issues surrounding it. “When people drive to work every day, heat their water, turn their lights on and off and run their household appliances, they do not realise or understand the amount of carbon dioxide they produce. The balloon, something people can see and touch, will help generate a better understanding of this and, we hope, motivate them to lower their carbon footprint”, says MD Simon Dabbs.

For more information about the solar farm or to book a tour, visit our website at www.newsclip.co.za or contact marketing@newsclip.co.za.

About Newsclip

Newsclip monitors over 1 400 print media; hundreds of commercially-viable websites; and dozens of television and radio stations. With 27 years’ experience, we are uniquely positioned in the marketplace to provide a 360-degree monitoring solution with integrated research facilities, digital trend-based media analysis, publishing, mobile marketing, consulting and training departments. 

The company has an extensive client base with different media monitoring requirements, and has thus developed a range of products and services to meet these individual needs.  

For marketing queries, please contact:

Kim Cisak

Strategic Marketing Consultant

Email:    kimc@newsclip.co.za

Tel:         +27 011 288 6600    

Created: 10 January 2012  [Energy | Community Development | Education ]