Pleiades Media’s focus is on public relationships, measurement, web PR and branded content . While our origins as Kerry Botha PR have been rooted in quality editorial and media relationships, Pleiades Media has recently extended its skills to embrace Web PR due to the mushrooming of online conversations and the resulting impact on company and brand reputations.
“Each century has seen its media revolution and social media is clearly the media revolution of this century ,” says a leading PR measurement expert KD Paine, adding that people – your customers, your employees, your stakeholders – are now the media, the editors, and the reviewers. They are in control and they’re going to let you know what they think by voicing their opinions and changing their behaviour towards your product or service.
Pleiades Media believes PR’s role is to nourish and cultivate relationships . This means listening to stakeholders, acting as their champion, advising internal decision-makers, and building engagement with a brand.
Because of the expansiveness and complex nature of Web-based relationships and their impact on decision making - a Google search, a blog and friends on Facebook and Twitter are likely to influence a customer’s decision to engage with a brand, based almost entirely on the reputation of the source of the opinion. Pleiades Media has adopted a number of mechanisms by which we can monitor conversations that impact corporate reputation as well as measure engagement with a client’s brand.
We are passionately South African with global reach through our international PR management system, which gives us access to 55 000 media titles throughout the globe.
We are proud to have represented some of South Africa’s, and indeed, the world’s leading brands over the years.