Rand Outfitters opens opportunities for township designers

Published: Wednesday, July 31, 2019

Fashion Luxury Goods

Tembisa’s Birch Acres Mall will be the next stop on the 31st of August 2019, where meticulously selected local clothing brands will be allowed to trade at Rand Outfitters’ Tembisa branch.

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For the past four months, Rand Outfitters has given township designers an opportunity and exposure to engage with people coming to their stores. The local designers have been showcasing their products, engaging and selling them in-store.

Brands such as Home Grown Shandis have benefitted and grown their clientele. This platform enables the designers to gain their market share while introducing their brands to customers visiting the Rand Outfitters stores.

Rand Outfitters with Township Brands and Homegrown Shandis are addressing the burning issue of access to the market by allowing township brands to participate in Ekasi Pop UP Store activations.

The activations are aimed at giving the local brands the first-hand experience in retail space and to expand to new markets.

Rand Outfitters and Township Brands has coordinated two successful pop-ups in Kathorus’ Chris Hani Mall and Soweto’s Jabulani Mall. Exposing local brands to their consumers whilst bridging the gap to access to markets for these township based brands. Tembisa’s Birch Acres Mall will be the next stop on the 31st of August 2019, where meticulously selected local clothing brands will be allowed to trade at Rand Outfitters’ Tembisa branch.

Rand Outfitters is calling for entries from local Tembisa clothing labels to take part in this amazing opportunity to showcase their wares at Birch Acres Mall. Interested parties can send through their information to townshipbrands@mythicalads.co.za for further details on how they can be selected for this platform that has the potential to launch their brands nationally.

 

About Rand Outfitters

Rand Outfitters are one of the major retailers on the East Rand of branded & non-branded Footwear, with 26, state of the art Rand Outfitters stores strategically located in the East Rand in Tembisa Birch Acres Mall, Daveyton Mall, Tsakane Mall, Vosloorus Chris Hani Crossing, Springs Branch and Springs CBD as well as an online store, www.brandsonline.co.za. And a 4000 square meter head office and warehouse facility in Springs which is 100% owned by the Lahers.

 

About Township Brands

Township Brands is an initiative by MAT #Social to #Monitor, #Recognise and #Mobilise township brands. We encourage township entrepreneurs to evolve in the growth of the township economy and enhance our country. Township Brands is an Online & Social Media based platform that is positioned to be a leader in the township business development sector. Township Brands is an organisation that was formed in 2015, intending to promote township brands in the digital era.

 ENDS

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Issued by: MAT #Social, Johannesburg

On behalf of Township Brands and Rand Outfitters

Media enquiries: Refiloe Molefe, Media Officer, Cell: 062 234 2308, Email: molefe.refiloe@mythicalads.co.za    

Media enquiries: Dimakatso Mofokeng, Marketing Manager. Cell: 066 238 0682 Email: marketing@randoutfitters.co.za     

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