New South African solution streamlines how brands track social media

Published: Monday, March 6, 2017

SalesAdvertisingRetail Marketing

Brands are increasingly in the spotlight on social media and, therefore, it is important for businesses to be able to track conversations and mentions about their brands.  Understanding this, Newsclip has launched an integrated social media tracking solution, which includes Facebook, Twitter, Instagram and YouTube.

    The use of social media continues to grow worldwide. As more people join social media networks, brands are increasingly in the spotlight on these platforms.

    For this reason, it is more important than ever for businesses to keep track of conversations about their brands on social media. Newsclip has launched a proudly South African solution that tracks keyword-matching social media mentions of a brand, displaying them on a centralised, world-class platform. The new offering, Social Stream+, alerts marketers to mentions of their brand on Facebook, Twitter, YouTube and Instagram.

    “Marketers often play multiple roles in a business, with ‘social media manager’ being just one of the many hats they wear. Considering how limited their time is, there’s a need to streamline how they monitor social media for mentions of their brand,” explains Catherine Dabbs, Newsclip’s marketing executive.  “Social Stream+ was developed as a user-friendly, web-based platform that simplifies the monitoring process.”

    Keeping up with the fast-paced social media world

    Marketers often need to rapidly analyse social media conversations that involve their brand so they can respond to queries or address a crisis. Social Stream+ has a built-in trend graph displaying the number of mentions within a selected time period. An interactive word cloud also makes it easy for marketers to identify the words that people use most frequently in social media discussions about their brand.

    “We want to make it easy for brands to keep an eye on conversations on social media. For this reason, the data we display on our platform is live, which allows brands to track mentions in real time,” adds Dabbs. “Clients can click through to any of these engagements to respond to social media users via their personal social media accounts.”

    Social Stream+ also lists the people that are talking about a brand most often within a specified time period. With this information, marketers can reach out to their most active fans as potential social media influencers.

    Contact Newsclip on +27 (0)10 020 5250 for more information about Social Stream+ or visit